It's Time To Start Your Business - Part 1

People always ask me what they need to think about before starting a business, but I'm here to tell you that you SHOULDN'T overthink it - just dive in! 

Stop thinking about the things you don't have and acknowledge the only genuine asset you need - a passion for what you're doing. 

Money, location, partners and more will all matter at some point, but they aren't prerequisite. If you think you need all your bases covered before you start, you're only damaging your own potential and you might be looking at the wrong business.  

Transcript

Hey guys, hope you’re well.

Today I’m talking about how to start a business. 

Everyone thinks there’s a formula or a textbook or a guarantee of success. Guess what? Starting a business is the simplest thing on this planet. If you want to start a business, start a business. I don’t care what it is.

If you think that you haven’t got the right amount of money, if you’re thinking you don’t have enough, you’re looking at the wrong business.

If you’re thinking you haven’t got the right education, you’re looking at the wrong business. If you think you haven’t got the right partners, you’re looking at the wrong business. If you think you don’t have the right property, or the right website…  Can you see where I’m going with this? 

That’s NOT what business is about. Sure, they’re things you will NEED at some point, but not to get started.  

I love using this example: ‘I can’t start training today, because I need to go and get a gym membership.” – Do you? Do you really need a gym membership to start training? Does it have to be Monday before you start eating well? The answer is no.

This is how you start a business, it’s simple. Starting a business does not mean profit, it doesn’t mean how much money you’ll make, business means you want to start doing something that hopefully, one day, will be able to financially support me. That’s what starting a business means.

Do you want to live in your dreams, or do you want to start a business?

A business is something you want to do because your heart, soul and body, everything about you says you want to do it. You don’t do it because your neighbours or friends are, you do it because YOU want to. 

If you want to start a business – I’m not saying it’s going to be successful from Day One, because it never is. I know people with millions of dollars who’ve started a business that’s fallen flat on it’s face. Money isn’t always the issue. There are people in Silicon Valley who understand everything about IT, start a business and go broke. 

You need to understand why you want to start a business – and work within your realms. Don’t say you’ll start your business when you have $100 – that’s too late. You can IMPROVE your business with $100, you can reinvest it, you can add things, but starting a business happens RIGHT NOW. 

You can say to the person next to you; “I’m going to start selling something,”

Now that person can tell their friends to call me. Now I can go online, check products. You can make it work, or at least start it, without spending a cent. Market on social media, start conversations, position yourself in the industry. All you need is one nibble, someone who wants what you’re offering. Even if you take a loss, you’re starting. Business will grow. 

This is the difference between starting a business and wanting to create income. 

Starting a business means starting your passion. You play sport for the passion, not to make it to the top. But no matter what, you have to spend money – and you don’t mind if it’s your passion. 

That’s where people make a mistake, and I don’t want to see people make them. When you start a business passionately and you get it going, eventually people start talking. You sell a few things, even undercost, and you can start to develop a customer base and a way to monetise your passion. 

Then you can start to make market predictions and establish yourself as an authority. 

Do you see where I started this hypothetical? 

We need to go back to our passions, and if you do there’ll be significantly less anxiety and pressure on yourself. People will appreciate your passion and honesty, and that’s the best starting position any aspiring businessperson could hope for.